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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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SEARCH RESULTS FOR: Word of Mouth

Whether it’s their first enquiry, the day of the shoot or the day they receive their beautiful prints, every interaction with your client shapes their impression of you and your brand.  Here’s a straightforward process to analyse and improve your client experience, step by step. 1. Understand the customer journey Start by listing all the steps your clients take when working with you — their initial enquiry, the booking, your pre-shoot communications, the shoot itself, and product selection and delivery. Any others? Identify the key moments and To View More >>

This entry was posted in Marketing by Alexandria Baugh

As everyone knows, Covid has been very disruptive for business — from product availability to courier services to prices — and it’s starting to feel like the “new normal”. So we’re starting the year with an updated cover material range, and a new strategy to move this forward in the future. We’re excited about it, but we also know that any change can raise questions, which we’ve tried to answer in advance here. We’d love your feedback! Please take a few minutes to read the following, but if you just want to see the updates follow To View More >>

This entry was posted in Product Updates by Alexandria Baugh

What’s the most important part of an album? Your photography and how it’s presented!  That’s why for a while now our primary focus has been on pages … more page types … more and better printing options … album design and proofing tools. But right now we're focused on covers! — giving you and your clients more cover materials to choose from, and even more ways to customise. Last week we announced 22 new cover materials … but that’s only half the story! Now you can take your albums to the next level with our compelling new range To View More >>

This entry was posted in , by Alexandria Baugh

We came across this lovely Portrait Album with Photography by John Shetron (US) as it went through the bindery. It's a 12x8 Panorama Flushmount Portrait Album with offset-printed Tintoretto pages and a Carbon Buckram cover. Portrait Albums are great for family photography and to commemorate special days – especially a 90th birthday! Panorama Flushmount pages, with no split at the spine, invite big, bold imagery. This 12x8 album allows for a 12x16 full bleed image. John also sent through a great portrait, "The 90-year-old birthday "boy" on the day of his celebration. Although To View More >>

This entry was posted in by Victoria Hollings

The festive season is a great time to promote yourself and let your clients know how much you appreciate them. There's no doubt that photographs make fabulous personal gifts, especially in a nice mat, frame or canvas.  Personal touches, and adding value to packages, are good ways to have an impact without breaking the bank. 1. Give something away! Everyone loves a freebie. This could be a loose or matted print, or even a Canvas. These items have relatively short turn-around times, so as long as you hold the giveaway far enough in advance, they will have them by Christmas To View More >>

This entry was posted in Marketing by Victoria Hollings

Online galleries are a great way to display your portfolio, but printed portfolios have way more impact . And here's something different again – a "portfolio album". Such an impressive calling card! This particular portfolio is a 10x10 Panorama Flushmount with Fine Art printing — a high-end choice. Panoramas are perfect for big, bold imagery. You can spread a single photograph across a double page spread for major impact — creased, not cut, at the spine.  Q-Books (medium and light) are affordable alternatives. Portrait Albums are To View More >>

This entry was posted in by Victoria Hollings

I run the Queensberry Bindery - never say "factory"! It’s a great privilege, and we do enjoy watching visitors gasp and smile at how much handwork and care goes into making a Queensberry. So this week, as we release our new packaging, I thought I'd show you how even our presentation box is a handmade product! We love handmade, and we love the companies that practice it, so we felt right at home with Glenn and the team at Artrite. They do a lot of fine art screen printing for New Zealand artists like Dick Frizzell, Stanley Palmer, Michael Smithers and the late Don Binney. You can see some To View More >>

This entry was posted in , by Adrienne Baugh

We’re truly grateful to the hundreds of photographers from around the world who took part in our Bragging Rights promotion. Here, in no particular order, are the people whose work we chose to celebrate the love and laughter, vibrant cultures, dramatic environments and compelling stories we see every day in the books and albums we make... Juras Duo Photography are a husband and wife team - Matas and Paulina Juras - based in Lithuania. Matas sent us two weddings. The first (above) is from a wedding in Sicily - the groom is French, the bride Lithuanian and they live in the Netherlands To View More >>

This entry was posted in , by Admin

Last week was fantastic! Our free design and colour correction announcement generated more comments and support suite enquiries than anything else we've ever done. And it started a lot of conversations with people about how it would work in practice, and how they could use it to increase their sales. What's driving this free service is the change in our industry, with more photographers adopting the line that albums aren't worth the time and aggravation. That attitude isn't new, and we think it's always been nonsense, but the best way to challenge it is to eliminate the "time and aggravation", To View More >>

This entry was posted in , by Admin

The new Workspace blogging feature allows you to set up a blog as part of your Workspace website OR send blog posts directly to your Blogger or Wordpress (self hosted) blog. This is a really useful feature as once you've uploaded and sorted images in Workspace, you can immediately post them as a slideshow or storyboard on your blog - making the Workspace workflow even smarter! It's a quick and easy way to get your images out in front of people online. Here's how it works (click on the images to view them larger): First you need to set up the blogging feature. You can do this under the SETTINGS To View More >>

This entry was posted in , by Admin